ADVERTISING MANAGEMENT BY BATRA MYERS AND AAKER PDF

Spanning advertising management, communication, production and promotion, this text looks at Rajeev Batra Contributors, John G. Myers, David A. Aaker. Appropriate for courses in Advertising Management. The Fifth Edition Advertising Management. Front Cover. Rajeev Batra, John G. Myers, David A. Aaker. Advertising Management. Front Cover. David A. Aaker, Rajeev Batra, John G. Myers. Prentice-Hall International, – Advertising – pages.

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Myers Pearson The Art of Copywriting. Add 3 Items to Cart. It explains in detail various theories, plans and actions. Satisfaction guarantee for all customers! Myers,Rajeev Batra Pearson Education, Any Condition Any Condition. Account Options Sign manaement. Aaker has also been a recipient of numerous awards for his work in the field of management. From inside the book.

Advertising Management : International Edition

An Integrated Marketing Communication Access codes and supplements are not guaranteed with used items. Show More Show Less. About this product Synopsis Appropriate for courses in Advertising Management.

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Usually delivered in days? The overriding objective of the book is to provide an approach to the management of advertising that is sophisticated, thoughtful, and state-of-the-art, while being practical and relevant to real-world advertising planning, decision making, and control.

Advertising Management by David A. Aaker, John G. Myers and Rajeev Batra (1995, Hardcover)

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To make the theories and research practically relevant, many Cases, Exercises, and Discussion Questions have manahement included in the book.

Advertising Management – David A. Aaker, John G. Myers, Rajeev Batra – Google Books

He is a consultant to various firms and corporations. Global Marketing and Advertising. Sign Up Already have an access code? Myers and Rajeev BatraHardcover Be the first to write a review. Batra has received various awards for his contribution to the field. The Fifth Edition provides a perfect blend of state-of-the-art theory with current management practice and has been updated, to include current research and readings.

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Fast reliable shipping, please contact us for any query. The Fifth Edition provides a perfect blend of state-of-the-art theory with current management practice and has been updated, to include current research and readings. Myers and Rajeev BatraHardcover. Find Rare Books Book Value.

The end of each chapter also includes a list of Readings, which prove to be very helpful. Have doubts regarding this product? The winner of the Paul D.