Concepting by Jan Rijkenberg, World. Advertising Research Center, , pages. Soft, 1 3. This readable book starts with the premise that the. Jan Rijkenberg. · Rating details · 10 ratings · 1 review. Concepting offers a totally new approach to brands, their development and communication. It is one. by. Jan Rijkenberg. · Rating details · 10 ratings · 1 review. CONCEPTING neemt u mee naar een nieuw tijdperk voor de commerciële onderneming.
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Concepting offers a totally new approach to brands, their development and communication.
Concepting: Creating Successful Brands In A Communications Oriented Era by Jan Rijkenberg
Rijkenberg’s theory of ‘Concepting’ is a cutting-edge approach, which reveals a deep understanding of today’s cynical consumer who can no longer be defined by traditional marketing methods. To see what your friends thought of this book, please sign up. What makes this book interesting and insightful is that it’s a clear break from traditional thinking. East Dane Designer Men’s Fashion. One person found this helpful.
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Sanne rated it it was ok Aug 13, Bea Triz jd marked it as to-read Nov 23, These concepts actually mean something to the consumer, evoking sympathy and identification with the brand, and improving customer loyalty. Thanks for telling us about the problem. Marleen Schaefer marked it as to-read Jan 05, A must for all those cocnepting in brand research and innovation, brand and product development, and advertising and marketing communications.
A must for all those involved in brand research and innovation, brand Concepting offers a totally new approach to brands, their development and communication. Concept branding offers companies a ckncepting fresh way of developing brands.
Zoca marked it as to-read Feb 06, Concept brands are the future for those wishing to capture their markets in this increasingly converging age. There are no discussion topics on this book yet. Interesting book when the book talks about what to do.
Concepting: Creating Successful Brands In A Communications Oriented Era
Based on a few examples some of the most innovative companies of the past decadethis book points towards the present and future of successful marketing. Paperbackpages. Shopbop Designer Fashion Brands. Polle De Maagt marked it as to-read Conceptimg 04, How concept brands are communicated to develop lasting relationships with consumers. Preview — Concepting by Jan Rijkenberg. Return to Rijkenbrrg Page. John rated it really liked it Sep 03, I would of like more pages dedicated to what to do and not so many pages on what not to do.
They are based on strong consumer insights and imagination. Hennie van Kuijeren rijienberg it May 09, Aaron Tau added it Rijkenbefg 09, Songul marked it as to-read Apr 22, A little grandiose in its presentation, but as is expected, since the author is describing a whole paradigm shift, breaking down communication into its more abstract forms. A nice “reader-friendly” book: Azriel Al marked it as to-read Oct 17, Sanne rated it it was ok Aug 13, Especially because the book is so short pages total.
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Concepting – Mediamatic
The way they express themselves may be different, but they do have something in common in the way they were created. They are about attracting consumers with a story, a philosophy, an attitude, and a way of looking at the world.
Creativiteit, visies en concdpting worden de nieuwe ‘grondstoffen’ van de onderneming en zijn manager.
Een tijdperk waarin nieuwe merken die zijn ontwikkeld vanuit een gedachtegoed, een idee, een stevige plaats zulten verwerven naast merken die voortkwamen uit traditionele productontwikkelings- en innovatieprocessen. Amazon Music Stream millions of songs. Concepting offers a totally new approach to brands, their development and communication. It is one of the most important new theories in branding and communications of recent times, and is brought to life in this inspiring and practical book, written by the innovator and leading proponent of concepting.
And then came Concepting!
Alexandra Favero marked it as to-read Sep 18,