Author: Aaker, David A; Subjects: Advertising – Management.; Advertising.; Publicité – Gestion. Contents. Ch. 1. The Field of Advertising Management; Ch. 2. Batra Myers and Aaker Model of the Advertising Communication System Source from KIN at University of British Columbia. Aaker, David A. and John Myers, Advertising Management. Englewood Cliffs, New Jersey. PrenticeHall, Inc., , pp.
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Advertising management / Rajeev Batra, John G. Myers, David A. Aaker – Details – Trove
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Sign Up Already have an access code? Amazon Advertising Find, attract, and engage customers. Top Reviews Most recent Top Reviews. Page 1 of 1 Start over Page 1 of 1. If You’re a Student Additional order info. Its also good for professionals as it shows new ways of “doing bissiness”!
There was a problem filtering reviews right now. The work is protected by local and international copyright laws and is provided solely for the use of instructors in teaching their courses and assessing student learning. Write a customer review. We don’t recognize your username or password. Share your thoughts with other customers. Excellent resource for somebody who directly manages advertising budgets and reviews creative and copy! Amazon Renewed Refurbished products with a warranty.
Please try again later. Excelent in the away it introduces you to the world of advertising making it easy for a smart student to learn!!! English Choose a language for shopping. Amazon Inspire Digital Educational Resources. Amazon Rapids Fun stories for kids on the go.
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Advertising Management, 4th Edition
The fifth edition provides a perfect blend of state-of-the-art theory with current management practice and has been updated, to include current research and readings. Instructor resource file download The work is protected kyers local and international copyright laws and is provided solely for the use of instructors in teaching their courses and assessing student learning.
I recommend it for anyone with the least interest in marketing.