Sales and Distribution of Bisleri Dazzle Kinley (1) .. The general distribution channel of Bisleri looks like this: MANUFACTURING PLANT COMPANY. Bisleri has realized that availability is the key to success and for the success of this concept; the distribution channel has to be up to the mark. Bisleri International uses hub varied sizes through distribution channels such.

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Distribution Network of Bisleri

With business growing exponentially, Mr. Retrieved 01,from https: This means that companies have more pricing power than if they were operating in perfect market circumstance.

Chauhan said, adding that a better part of the compacted PET will go into the manufacture of polyester yarn: The five-litre packs, launched last December in Goa, are currently available in six cities, including Delhi, Bomba y and Bangalore, and sell over 5, bottles a day, according to Mr. They merely used the name and launched Bisleri soda with two oc — carbonated and non-carbonated mineral water.

They actually bridge the gap between suppliers and end consumers thus framing the outline for a company in end bilseri mindset.

Bisleri to have own distribution network

Bisleri has gained the tremendous success in the field of bottled industry. Bisleri, an Italian mineral water company, was launched in India in the yearand bought by Parle from the Italian entrepreneur Signor Felice Bisleri in as the company was unable to market bottled water, and planned to exit the market. Page 1 of Indian consumers are tired of the existing range of products and bislwri something new ditribution innovative.


It deals not only in bottled water but also in energy ditribution, soda, facial wipes, stand and faucet, ice box. Ramesh Chauhan joined the Parle group, found by Jayantilal Chauhan, in The company plans to double its advertising budget from the Rs.

Chauhan is now on the look-out for high-quality cups to make the water available in smaller quantities.

Distribution Network of Bisleri – Research Paper

Comment on this article to BLFeedback thehindu. Bisleri is a famous brand of bottled water in India.

Consumers who buy the five-litre value pack have to pay a Re. Its operations run throughout the subcontinent of India and are one of the leading bottled water supplying companies. Chauhan, who puts Parle’s turnover at Rs.

Ramesh Chauhan, Chairman, Parle Drinks, said he expects an almost per cent growth in business when the number of trucks transporting Bisleri mineral water doubles bislfri the current 1, The company will invest approximately Rs. Distribution Network of Bisleri.

This bottle, priced at Rs. Predicting that he expects his company’s turnover to touch Rs.

His undying determination and vision has made Bisleri a premium mineral water brand and a household name. Republication or redissemination of the contents of this screen are expressly prohibited without the written consent of The Hindu Business Line. Crushed and compacted bottles from other parts of the country will be transported to the two plants, Mr.

Bisleri has a wide and well managed salesman appointed for taking up the responsibility of distribution of its products to diverse parts of the country.


As of now, Bisleri has 80 bottling plants Pan India, amongst which 12 are their own and 68 are licensed. Chauhan is convinced that water is the business to be in: Read Full Essay Save.

After the sale to Coca-Cola, Ramesh Chauhan dedicated himself to develop Bisleri as a brand and bring safe drinking water into the public domain.

Bisleri has a very strong distribution network and it has reach to almost all region of the country. The participants play a vital role in success and failure of any business. The marketing strategy provides the design for achieving them the linkage between marketing strategies and overall corporate success is indeed direct and vital.

Bisleri is a famous brand of bottled water in India and it was found in Bisleri has been developing the drinks for over a year and after final testing and development, they are now all set to launch the array of economical and refreshing soft drinks. He is, meanwhile, dispatching people to Japan this week to procure a recycling plant for the PET bottles and said at least two such plants would be set up in Chennai and Delhi at the cost of Rs.

The one-litre bottle is available at Rs.